Your brand’s design and style is only one piece of a complex puzzle. To be sure, the design is critical; it’s responsible for communicating your manufacturer story, and generating a unique impact in the viewer’s head; but even the best style and design can be hampered by the quality of the graphic. High quality is largely affected by the structure of the files you receive from your developer.

If you are unfamiliar with file types – particularly in the context of the image files created for your logo – this article may prove beneficial

There are two primary formats: raster and vector graphics; beneath, we will describe both, and reveal the advantages of utilizing the second option.

Raster Graphics Defined

You’ve witnessed hundreds, perhaps thousands, of raster graphics on the internet. Most graphics on the web have traditionally been developed using this format; the images are constructed from a grid of pixels (i.e. tiny sections of color). When these sections are placed next to each other, they create an impression that looks well-defined to the eye.

Files that are designed utilizing this format carry extensions, for example .jpg, .bmp, .png, and .gif. They’re typically developed with Adobe Photoshop and Macromedia Fireworks, though other applications can furthermore be used.

Vector Graphics Explained

This platform depends on numerical rules

All aspects of virtually any provided graphic, including the curves, heights, and dimensions between various elements, are governed by details that are derived mathematically; the positioning of these points could be altered, which varies the shapes of the components with which they are linked. For instance, imagine you push several push pins into a cork board, and wrap string all around the pins to create a form. If you relocate a pin, the form changes; the same principle works with vector points.

Vector-based image files carry extensions, such as .cdr, .ai, and .fh. They are developed with Corel Draw, Adobe Illustrator, and Macromedia Freehand, respectively. You’ll also see the widely-used extension .EPS, which symbolizes a standard platform called Encapsulated PostScript. Files with this extension can be opened up by anybody – including your print store – and saved as the additional three file types (i.e. .cdr, .ai, and .fh).

The Positive aspects Of Vector Graphics

If your logo is only likely to be seen on the internet in a limited range, a raster graphic is enough

If the graphic is small, the pixels can appear fairly sharp to the audience; if, however, you intend to utilize your logo design on some other media (like business cards, sticker printing, or brochures), vector graphics are more proper.

The hued pixels used in raster-based images create concerns when the images are reproduced in huge sizes. The graphic will become pixelated; it manages to lose its consistency and looks blurred.

Vector-based images steer clear of this problem since the graphic’s attributes are extracted with numerical precision. They could be resized – or changed in any manner regarded appropriate – without compromising clearness or sharpness. As a end result, your vector-based logo can be utilized on stationary, banners, business cards, billboards, and other media. The top quality is significantly higher than that provided by a raster graphic.

Could A Raster Graphic Be Changed?

What if you have currently had your company logo developed, but your designer only provided the pixel-based version of the graphic? This occurs regularly when business proprietors are unfamiliar with the restrictions of the raster framework. Initially, get hold of the developer and ask whether or not a vector image of your company logo was made; if so, ask for a replicate be delivered to you.

If this is not an alternative, a professional developer could typically create your company logo utilizing a vector-based platform. The drawback is that it basically signifies a new design project with its associated expense. The expense makes sense, nevertheless, if you have to use your company’s logo design offline.

If you have not had a professional company logo developed for your organization, and plan to do this in the future, make sure your developer makes a vector graphic. You’ll welcome the flexibility it offers.