There has been a lot of discussion over which types of sites are better for marketers: authority sites or mini sites. However, there is increasing pressure from Google that will have a definite impact on what people decide about that debate and question. It seems that mini sites no longer enjoy the favor with Google they once had. The last few changes in algorithms seem to swing in favor of the larger content rich websites and away from those mini sites. This is Google’s way of attempting to provide their users with more relevant content in search results. Regardless, a mini site can still work very well for your marketing efforts. 

When you’re creating an authority site, remember that you’ll need patience and time in order to reap the benefits you’re hoping for. The time will vary depending on which niche you’ve chosen and the level of competition you’re up against. Don’t believe you won’t be able to compete with the bigger sites in a crowded market, as long as you’re happy to put in the effort. You’ll see better results if you avoid the single-word keywords, aim more at long-tail keyword phrases and work on creating backlinks to some of your internal pages. You should see your rank improving for those well-defined keyword phrases as a result. However, those kinds of results can take a bit of time, so be realistic about it. 

Google has made sure that getting a minisite ranked highly is a lot more difficult than it used to be. If you want to do things quickly, including making money, then you will need to go with the minisite model. If you choose an authority site, then you are looking at spending a lot of time for future rewards. Authority sites are the classic type of investment for future ROI – hopefully. It is totally correct to think of authority sites as long term investment vehicles. When it comes to SEO and high rankings, then the authority site is much like a dinosaur that moves very slowly. Also, when an authority site is ranked at number one in a good market, it can be sold for a lot of money depending on things. 

Another advantage with authority sites is the ability to rank for various other keyword phrases. You may discover your site is ranking well for keywords that are synonyms of your original keywords. When you see this occurring, you could choose to exploit those alternate keyword options to raise your rankings even more. Analyze the stats for those synonyms, but also try to determine whether you can expand on them to create other keyword phrases to help your rankings. This tends to happen with plenty of established authority websites. However, this phenomenon does take time to appear. 

We really can’t give you any definitive answer about whether authority sites or mini sites are best. They really represent two distinct business models, so you can’t directly compare them. While you can find certain similarities, these don’t compare to the fundamental differences.The only question you have to answer for yourself is, which model is for you? It’s also a question of what you want to promote and to what market. With a mini site, you can market an extremely targeted niche, whereas an authority site can help you brand yourself in the long run.  

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