Have you been searching for a way to improve your AdWords ad copy? Then keep on reading this article to discover our winning strategies for kicking out excellent PPC ad copy that gets the job done.
If you’re new to Adwords, then you need to test your ad copy, so most important to be patient with the process. Never try to test every part of your PPC ads in one felled swoop. So for example, if you’re testing the headline, first get results from it and then move to testing the display URL. You have to track the reasons for your ad performance, and if you change more than one thing you won’t know which part was responsible for the performance difference. Then the next part is to just see which ad performed the best, and then you move on to test something else.
When you’re writing your ad, you should try to make at as unique as possible. The outright copying and plagiarism of ads has been going on for many years in PPC advertising. You can do that, up to you, but you will only be cheating yourself. The only path to improvement is to learn how to write ads, and learn the principles involved with copywriting, etc. Your aim should be to create an ad that gives results and the best way to do that is to write it in your own way.
Sooner or later you will pull away from all the lazy marketers, and that is a fact of business.
One approach you can try, and it can work well, is to ask a compelling question in your ad. You have read a question that just created some incredible urge to know more, right? Right. Now you know what we mean. You really do want to make people insane to know what is on the other side of the ad. There is real power in this strategy, but the key is in the question.
You can learn to write highly effective Adwords ads, but it just takes some knowledge and practice. Be sure to study the higher ranking ads in yours and other markets, and that will help you to write better ads. The best way to do well is to work at it, there’s really no other way – but it’s easy work. Not everyone is willing to do what is necessary to be successful, so if you have what it takes – then you can be successful.