Many people have heard all about how SEO (search engine optimisation) can benefit a website or blog and cause them to perform better on the search engines. Most people think that by doing this correctly, you will be soon hitting the big time and will be just like all the other internet entrepreneurs. But not many people are aware of the fact that sometimes SEO could have the opposite effect and could actually be harming your website. Some of the issues of this imbalance will be looked at here.


Keyword Stuffing.


Most search engine web crawlers are looking for particular keywords when they trawl through websites so most people know that a golden rule of SEO is to have the right keywords and the right number of them in their articles. This has led to a lot of people stuffing their articles full of keywords so much that it can make them practically unreadable. But this is a huge mistake because what normally happens is that even if one of your pages has an article like this, visitors can be turned off and may just leave your site and never come back. Keywords should really be incorporated naturally into quality article writing if you want to make the most from SEO.


Link Farms.


You will also more than likely have heard about the importance of getting links to your site. This results in many owners of websites paying for links from what is known as a link farm. While some link farms are quite acceptable there are an awful lot that aren’t. Links pointing to your site which are coming from the wrong websites could end up having the opposite effect to what you had hoped.


Black Hat SEO.


When it comes to search engines terms of service then the things that involve breaking these terms are known as Black Hat techniques. Even if you do find some success with these techniques in the beginning, they could end up being the cause of your website being banned in the future.


All website owners understand the advantages of getting Search Engine Optimisation. SEO companies can help you with a variety of things, like Free Content. Don’t play Russian roulette with your site, so get a good SEO company in to help. SEO only forms part of the equation though, Web Hosting are equally important.