There are varieties of link tools that discover, analyze and report on various website links. The examples of link tools are internal site links, back links, outbound links, etc. They can be used to check which sites are linking to your (or your competitors!) website, if people are linking back to you or simply to verify your own internal linking structure is working correctly. These tools are important in your SEO campaign because backlinks affect the ranking of your sites search engine.

Following are few examples of the types of tools that belong to the category of “link tools”:

1) Link Analyzer – analysis and reports on all the outbound and internal links for a site. An important tool to check which sites you are linking to (to help ensure you are not linking to bad neighborhoods) and to help verify that your internal linking structure is sound.

2) Backlink checker – checks backlinks to your site (or your competitors!), a great deal to find out who is linking to you (or perhaps even more importantly who are linking to sites you are competing with!). As backlinks are the vital life blood of search engine ranking this is a must use tool.

3) Link extractor – in essence this tool extracts outbound links from a site into a document, can be useful to provide data for further analysis.

4) Link popularity checker – like a backlink checker but across multiple search engines, again a very useful tool for SEO.

5) Link suggestion generator – find sites that are linking to other sites based on the keyword you are interested in e.g. you can find sites that are linking on “SEO” or “Asthma” or indeed any other term you may be interested in. The obvious power of such a tool is to pinpoint sites that are already giving outbound links for the exact terms you are interested in. In addition to this these links are using relevant terms in the anchor text (which is important for SEO) as this is how they are discovered by the toll in the first place.

6) Multiple Back link checker – in essence exactly the same as a backlink checker tool but which checks multiple search engine sat once (as opposed to focusing on just one search engine for the results)

7) No Follow Finder – this tool finds sites that are using no follow tags in their links. This tool is mostly useful if you have bought backlinks or if you are involved in reciprocal linkage schemes.

8) Reciprocal Link Checker – These tools help to find out whether the sites are actually linking to you or not. Further, these tools can effortlessly confirm that the links are in order if have bought backlinks or if you are involved in reciprocal linkage schemes.

In summary link tools offer a range of useful functions for finding and checking a range of link types and should be in the toolbox of everyone who is interested in SEO.

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