Email is the most common method of business communication and email marketing as an integral part of the marketing strategy for many businesses. Choosing the right service takes some consideration of your needs and you must ensure that you get the service that is right for you. If you want your email marketing campaign to succeed you need the right tools.

When you are developing an email marketing campaign the first thing to decide is if you want to manage your email marketing alone or if it would be easier to use and email marketing service. Email marketing services do create an expense, but they can allow you to reach more customers and make more sales, making the cost well worth it. You can start small and manage your marketing campaign yourself until it grows to a size that makes manually managing it impossible.

An email service can automatically remove subscribers that request to be removed from your mailing list. When you have a large number of subscribers manually removing the subscribers that opt out of your mailings is too time consuming although keeping up with these requests is important. Keeping up with new subscribers is important as well and when you deal with a large number of new subscriptions every day adding them to your list manually is also too time consuming. For large mailing lists software is a necessity for these tasks.

One of the first things you should consider when choosing an email marketing service is the level of customisation you need. Having a service with a large number of functions is great if you need them all, but it can be difficult to use and confusing to operate if you only need a few of the features it offers but are forced to navigate endless lists and menus. The best software for you is one that has all the features you need without too may extra or missing features.

Some services allow you to have a free trial of their program to see if they are right for you. This is a good way to ensure that you will be able to easily use the service and make sure it will fulfill your unique needs.