What is SEO Copywriting? Search Engine Copywriting is merely the term for creating content that appeals to search engines, while not forgetting about the human readers. This new form of web writing may be frowned upon if it’s not done correctly. Put simply, SEO copywriting rewrites existing text for new uses. The content created by SEO copywriters, to put it plainly, thrives on targeted keywords. Now, you can’t just open your Thesaurus and find related keywords and stuff them into copy to help it rank in the search engines.
This practice doesn’t work because your content must have the right density of words or else it will be considered as spam by all the major search engines. So when you’re planning to do SEO copywriting, you should always keep in mind the density of the keywords that you use in your content. Also, SEO copywriting is different than regular copywriting because the focus is on writing for both search engines as well as humans who are looking for new information. This form of writing is not really difficult but it does have a learning curve. The following are some tips to help get you started on your path to SEO copywriting.
Internal and external hyperlinks are one of the most ignored elements of SEO copywriting. It’s important to note that internal hyperlinks are links to other pages within your site that are relevant to the content you’re writing about. This will not only help the reader in the navigation but will also increase the time they spend on your site. Search engines love internal linking that’s done properly, so you’ll obviously be giving a green light to those search engines. You won’t want to forget about the ALT tags. When it comes to external hyperlinks, or links that point to an external source, these will help you in two separate ways. The first advantage they offer is validation from a third party within your expertise, and the second advantage is they present the opportunity of linking with that resources affiliate program, or opting for reciprocal linking. As long as your internal and external links are in sync with your content, the search engines will always reward you.
Another SEO copywriting technique you can use that makes your information more legible is using a list or bullet points in order to break the content into smaller bits of information that compliments the layout of your webpage. This also makes it easy for the reader to scroll back to whatever point they want, without having to search through a ton of content. In case the reader doesn’t want to read it all, he or she can scan through the copy so that they can get a quick summary out of it.
And last but not least, it’s best to use 4-5 keywords max in your file names. It’s well known in the SEO community that having keywords in your file name will help with your SEO efforts. Not only that, but it’s logical to use these keywords when naming the directory where the file will be kept. While there are many factors that go into making a site search engine friendly, high quality content with the correct keyword density will always remain the most important element.