There have been so many innovations in internet marketing since the early beginning not really so long ago. No surprise at all the rumors, lies, and myths are part and parcel in this industry. In order to be successful in this field, you’ll have to stay away from such myths because they seem to seriously cripple your business if you don’t. Here, today, we’ll talk about 3 such internet marketing myths and how to avoid falling for them.

We have seen some opinions, among more than you would think, that for the small offline business it’s not necessary to bother being online. The reason that is a now a myth is because your competitors are doing it, and there’s also a thing called local search that all major search engines are employing. This particular trend is only going up and getting hotter, and it’s still relatively young. You need to understand that people are relying on the internet for local search more and more. It’s one thing to get listed on page one for your local search terms, but you must still give people a compelling reason to stay on your site, or visit your store. We’ll tell you to not even bother worrying about your competitors in the search engines, if you want to be number one, then go after it and get it. So maybe ask yourself what you’re willing to do to get to the top and make it your own. If you have an offline business and nothing going on with the web, but you also see your competitors don’t have one either, then it is a huge mistake to assume you’re doing ok. That is actually an incredible opportunity for you because you can really get in there and clean-up online if you do it. Once you do have a website built, or if you have an existing one, then if search engine marketing appeals to you be sure you have it properly SEO’d for whatever your search terms are for your location. Even though the local search terms don’t receive heavy traffic, when you target a bunch of different keywords, you’ll realize that the traffic actually adds up. No matter what, it’s always in your interest to have a website because it is versatile, and if you optimize it then a high search engine ranking will only help you.

The third myth is that the easiest method to drive traffic is with pay per click, or PPC. PPC can work great, but you must be knowledgeable, experienced, and have some funds to do it. This is definitely not a place for rank newbies to find themselves in because it’s just too dangerous in terms of losing money. The only thing anyone can ever do is warn people about potential pitfalls and dangers, after that it’s up to them. So just go slow and get your feet wet, read up on PPC, and then be careful. Hopefully, if you had some inclination to believe the above marketing myths, then now you’re a bit more informed than before – and that’s only a good thing. It’s always a good idea to try to verify everything you read and hear about when it comes to internet marketing.

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