Google’s pay per click program, the cream of search engine advertising, is by far the most cost effective method of advertising available.  Only about a decade old, it revolutionized marketing and today is a multi-billion dollar business.

The genius of pay per click (PPC) search engine advertising lies in  its ability to  producehighly targeted traffic to a web landing page for a reasonable amount of money.  When the Adwords pay per click program is used to properly design a Google Adwords campaign,  potential buyers find the specific website that will provide them with the product or service they need though a simple search involving keywords .

However, an effective pay per click advertising campaign requires more than just throwing together an ad.

Although PPC  advertising generates prospects, it is also critical that users find highly relevant information at the website to which they are directed.

Unfortunately, even though  highly targeted and relevant landing page  information is the life-blood of successful Google advertising,  most marketers make wholly avoidable mistakes that reduce profitable conversion rates . For example, one of the most common and costly Adword ads mistakes is to direct users to the home page instead of the more relevant landing page that they expect to find.  Keep in mind that users  are more likely to buy products or services  from a company that provided them with what they were looking forto begin with.

Relevant Traffic with PPC Advertising

One of the benefits of Adwords advertising is that it can provide qualified visitors to a targeted website.  Consumers who click on a PPC ad are those in search of  a particular service or product.   This helps eliminate unnecessary clicks from non-prospective buyers that only bleed your wallet without producing profits.

A bidding process is used to determine the price of a specific keyword. However, Google rewards marketers whose ads have high search relevancy and superior click through rate (CTR) which drive up their Quality Score.  Higher Quality Scores actually allow advertisers to jump over their competition for less cost per click. 

Adwords ads are placed alongside search engine results to which they are relevant.  The more highly targeted keyword ads often are characterized by higher click through rates.   Getting top placement provides greater odds for an ad to get clicked by a qualified searcher.

There are a number of Adword Ads techniques that can be used to write appealing ads that convert well.

Every profitable Adwords campaign involves four basic elements: writing a keyword rich targeted and relevant ad, frequent monitoring, A/B testing, and refinement. Proper management of PPC search engine advertising can result in big Google Ad Words profits for a website while failure to do these things can have the opposite effect.

Unfortunately, only a few advertisers run successful pay per click Adwords campaigns. They mistakenly believe that Google  advertising involve simply bidding the most on  keywords, not realizing that over 90% of all keywords generate no profits or traffic.

In contrast, successful marketers make use of tools to ferret out the best traffic-generating keywords, write highly relevant-keyword rich ads and landing pages, and test, test, test.  Profitability awaits those who understand the Adwords pay per click program.